Overview:

The Applied Art Department focuses on the practical application of artistic skills to commercial and communication design. It blends creativity with industry-relevant tools and techniques, preparing students for careers in advertising, branding, publishing, media, and digital design.

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Core Objectives:

• Develop strong visual communication and design fundamentals.

• Learn to convey ideas through imagery, typography, and layout.

• Master industry-standard tools for both print and digital media.

• Understand audience perception, branding strategies, and market trends.

• Build a professional portfolio showcasing diverse applied art projects.

 

Key Areas of Study:

• Advertising Design – Creating campaign visuals, posters, and brand identities.

• Typography – Study of typefaces, font design, and layout for effective communication.

• Illustration – Hand-drawn and digital illustrations for books, editorials, and advertising.

• Graphic Design – Use of visual elements to design logos, packaging, web content, and more.

• Photography and Image Editing – Visual storytelling and photo manipulation.

• Print Production – Learning processes like offset, screen, and digital printing.

• Digital Media Design – Motion graphics, animation, and interactive media.

 

Facilities and Equipment:

• Computer labs with industry-standard software (Adobe Creative Suite, etc.)

• Printing studios with digital and screen-printing equipment

• Photography and video editing suites

• Drawing and design studios

• Display galleries for exhibitions and critiques

 

Curriculum and Activities:

• Foundation courses in drawing, color theory, and design principles

• Studio classes in digital design, advertising, and typography

• Workshops with industry professionals and guest lectures

• Live projects and internships with design firms or ad agencies

• Competitions and exhibitions to showcase student work

• Portfolio development as a key part of final-year preparation

 

Career Opportunities:

Graduates may find employment as:

• Graphic Designers

• Art Directors

• Illustrators

• Advertising Creatives

• UI/UX Designers

• Brand Strategists

• Visual Merchandisers

• Print and Publication Designers